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DEMOGRAPHIC OVERVIEW

Reader Profile - Tyler Today readers are affluent and educated.
Male 38.2 %
Female 61.8 %
Average age 49.3 yrs
Children at home 29.2 %
Marital Status
Single 29.2 %
Married 69.2 %

Education & Occupation
Attended some college 95.7 %
Graduated 4-year college or more 70.3 %
Post-graduate degree 25.9 %
Manager/ professional positions 71 %
Owner or partner of a business 37.7 %
Have a home office 60.7 %
Member of a board of directors 17.9 %

Readership
Readers enjoy their issues of Tyler Today
Regular readers who read 4 out of 6 issues 92 %
Read/ looked into an issue 2-3 different times 63.6 %
Kept an issue for 1-2 months 47.7 %
Saved an entire issue 33.4 %
Average time spent reading an issue 60.3 minutes
Subscribers who passed issue along to someone else 40.3 %

What Readers Think of Tyler Today
Tyler Today readers rate our coverage of the following as excellent/ very good.
Entertainment/ Things to do 78.3 %
Usefulness 61.5 %
Home Decorating/ Design 47.9 %
News value 47.7 %
Restaurants 80.7 %

Home
Tyler Today readers create idealistic homes.
Primary Residence:
Own residence 80.4 %
Rent residence 13.9 %
Decorated/ Remodeled:
In the last 12 months 71 %
Plan to redecorate in the next year 42.9 %

 

If you are interested in advertising in Tyler Today, please contact our sales department at 903-533-9191.

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